Client
Caper Associates
Project Details
Brand Identity
Print Design
Role
Lead Designer
Team
Mike Giles
Steph Lauderback
Kara Nakamura
Name 3
Caper Associates prepares students and young professionals for working life by developing their soft skills. In order to appeal to educators and corporate investors alike, the Caper identity had to strike a balance between playful and professional.
Leading the brand identity creation, I took inspiration from Caper’s namesake, a verb meaning “to jump, skip, or frolic.” Similar to how a person’s handwriting tends to morph from print to cursive, the mark’s “e” loops into a script “r.” Paired with a minimal but springy color palette, the Caper brand embraces play while still delivering a clean and polished visual experience.
