With a goal to revolutionize the water and wastewater industry, ADC works to bring their clients cutting edge solutions in engineering, operations, and management. ADC was driven to update their branding to represent their extensive 30-year experience, technical prowess, and out-of-the-box thinking.
Drawing from the shapes of channels found in dams and water treatment plants, I designed an identity that conveys fluid movement while retaining a geometric underlying structure. The bright color palette takes inspiration from water-rich areas like the Pacific Northwest, working with the logo mark to establish ADC as a forward-thinking innovator within their industry.